Dianne Wright

Dianne is Co-Founder and Marketing Director with 20+ years of experience in strategic marketing, partnerships and brand leadership across Europe and North America. Her senior roles in airline, rental car and travel organizations – before and after 9/11 – give her deep insight into evolving consumer behaviour and loyalty, shaping her consumer-focused approach to tourism and member-based brands.

She leads branding and campaign strategy, pairing creative thinking with commercial discipline to deliver measurable results within budget.

Her experience includes global brands such as Lufthansa German Airlines, Star Alliance and Hertz, as well as Canadian organizations including Air Transat and the Ontario Science Centre. She has contributed to the Vancouver 2010 Winter Olympics and built partnerships with organizations such as Calgary Zoo and Toronto Zoo.

Dianne also serves as a Board Member of Design for a New Tomorrow.